I'm a junior at the University of Florida, majoring in Business Administration with a specialization in Mass Communications. I'm also completing a combined degree program for a Master's in Marketing.
Most recently, I worked in public relations at Merit Mile, where I wrote press releases, built media lists, and pitched editors. I helped clients in supply chain, fintech, automotive, and nonprofit sectors earn coverage in trade, consumer, and broadcast media.
About
My work starts in the research: pulling media lists by beat and category, organizing them by industry, and knowing which editor actually covers the story. From there I write the release or the thought-leadership angle, pitch it, track who replies, and keep the conversation going until it publishes.
At Merit Mile I wrote press releases, drafted award submissions, produced client case studies, and ran outreach through Business Wire and GlobeNewswire — including new-business outreach that led to agency partnership conversations.
Published
Every link below is a story I wrote or pitched that ran in the press.
Writing
Press release
My first press release — picked up by four trade publications.
Read it →Press release
Business integration vs. systems integration.
Read it →Press release
SupplyChainBrain recognition, rewritten with updated client input.
Press release series
Four honoree releases for ORTEC, Reply Logistics, Fleet Advantage and JBF Consulting.
Award submissions
Three ~500-word submissions for Lotlinx (AI Solution of the Year, Overall AutoTech Company of the Year) and Vehicle Management Systems.
Projects
Integrated campaign — team project
A 10-week college-campus campaign for KAETE, a female-founded lifestyle apparel brand. I led audience description, demographics and supporting research for a University of Florida pop-up activation built to grow awareness, engagement and online store traffic.
View the presentation →Agency research
Awards landscape research for Chartwells — identifying, qualifying and organizing the summer award opportunities the client could realistically submit for, with deadlines, categories and entry requirements.
View the research →Website design & build
A brand website I designed and built end to end, from structure and copy to visual direction.
Visit mint12.com →Resume
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